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Rio Terra raises record-breaking funds for Alzheimer’s research

With all the excitement Rio Terra associates and residents put toward fundraising each year, it is no surprise they were able to surpass their goal amount by $1,300. Rio Terra was the top fundraising team in New Braunfels for the third year in a row at Walk to End Alzheimer’s, donating $8,300.

With the team’s slogan of “Surfin’ for a Cure,” Rio Terra had a blast dressing up in their surfin’ gear while raising money and awareness for Alzheimer’s. They change out the theme for their booth every year but this year they wanted to do something summery and fun.

The residents really support the fundraising efforts, especially for Alzheimer’s Association. “We have so many residents where one spouse lives in memory care and the other lives in independent or assisted living,” Sharon Wild, Executive Director, said, “Everyone here rallies around these people. They have seen what the memory care resident has experienced and then what their loved one has gone through as well. The residents really support this. We do other fundraisers throughout the year but fundraising for Alzheimer’s Association is the favorite.”

Rio Terra does at least three fundraisers during the year to raise money for the Walk to End Alzheimer’s. The Rio Terra team creates a resident calendar every year, featuring fun photos of the residents, to sell to the community. Casino Night was a tremendous hit this year bringing in $3,400 for Alzheimer’s. Build the Vase was the final fundraiser and a new event for Rio Terra associates.

“We have this huge vase in our lobby and we put white long stem roses in it. People in the community then can buy a rose for the vase and the money goes to our Alzheimer’s fund. Everybody gets behind it. When they buy the rose they can fill out a card for who they are honoring or remembering and we tie the card to the rose. It just makes a really pretty arrangement. We raised $1,600 this year selling roses,” Sharon Wild, Rio Terra Executive Director, said.

The Rio Terra team is already looking forward to fundraising for next year. Sharon Wild is hoping for some of the same fundraising events since they worked so well this past year.

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